“Yes. Now, what was your question?” Saying that felt great didn’t it ¬… and it was even better for the person you said it to – perhaps a smile even appeared? One of the secrets in creating a memorable customer experience is to make your salon ‘better than it has to be’ and a simple way to start doing that is to master the art of “Yes,” which in turn gifts your customers’ with a smile.
“She’s a branding superstar … dressed as a popstar. Why? Well it’s hard not to notice the impossibly perfect red lipstick. Then comes the obvious talent and fashionista looks. But it’s the loyal relationship she’s built with her fans, that makes her a brilliant businesswoman. In this article Neil Osborne shows how a singer/songwriter has dedicated herself to delighting her fans – beyond belief – and has won their lifetime loyalty.
As a stylist, unless you put curiosity to work for you, you won’t be very good at your job. Because curiosity should be incorporated into every step of your client routine – from consult through the basin, bench and on to the register.
“If asked to name the key business element that Apple has mastered, what answer would you give? Perhaps design, innovation, marketing or even smart supply-chain creation and control? Yes, they’ve nailed all those things. But their real mastery … is profit propagation.
“It’s actually almost alchemical. Put sticky spoonfuls of dough in the oven and you get warm, gooey cookies. Except … it’s not really magic, it’s science. But yes, their intoxicating power does endow you with so much feel-goodness, that you can’t help but go “mmm” at reading this. And that’s exactly what a great brand message should do for you. In this article Neil Osborne explains why baking benefits into everything you say … makes your brand as irresistible as fresh-baked cookies.