In the second article of a series on the Science of Female Shopping, Neil Osborne explains how women are as different psychologically as they are biologically, from men… which directly affects their how and why of shopping.
In the first article of a series on the Science of Female Shopping, Neil Osborne explains how women are the largest spending, yet still unrecognised drivers, of our consumer economy.
The exact point at which people started buying and using stuff that they fancied, but didn’t need to survive, is vague. However, as Neil Osborne highlights, the consumerist life we’re now living is only the latest chapter of quite a long story.
“In the last of this Generational Marketing series, Neil Osborne goes full circle and explains how, instead of separating ageist cohorts, the emergence of Generation C binds generations together.
“Move over. The Centennials are on their way. In the fifth of this series, Neil Osborne highlights how the first cohort of this generation – now a mere 16-20 years old – are already being depicted as difficult to engage, extremely design conscious and have exceptionally high expectations of all brand activities, especially digital. But is that really so?
“The highest compliment you can pay a brand is to retell the stories it shares about itself. An even greater one though, is being able to repeat those stories accurately … because they were so engaging, they couldn’t help but be remembered. So how and why do brand stories work?