The ongoing retail challenge, is how to comfortably convert client enquiries, into confirmed bookings – be that for an individual service, or a program of treatments. B2C retail training helps resolve the problem in three ways: it positively shapes interactions between your customers and team members, it puts customers at ease and inspires your team to engage in conversations.
In turn, those more ‘welcoming’ interactions increase your revenue, margin and customer loyalty – without customers feeling that they’ve been pushed or ‘sold.’ A B2C retail trained salon team knows how to:
- Ask questions that encourage customers to open up
- Engage in comfortable conversations that avoid the “I’m just looking” response
- Discover the customer’s real motivation to buy, not just basic wants and needs
- Look for opportunities to up-sell, cross-sell and increase bookings
- Empathetically handle objections and save the sale
Neil teaches a style that’s different – specifically suited to the salon and clinic markets. Built on decades of work in the industry, it’s non-pressure, question-based and very persuasive.
“Years of working with salon and clinic staff has helped me understand how they feel when they’re in a sales conversation. By breaking down the Wheel of Persuasion for them and explaining the steps to follow, it helps them shift their thinking and enjoy a new-found confidence.”
WHO WILL BENEFIT?
Every B2C retail training program is designed to create results and has been developed, tried, tested and proven to work in the hair, beauty and body industries. Which type of business are you?
If you want your salon team to improve their interactions, have conversations that build relationships and convert enquiries into confirmed bookings, then our B2C retail training will undoubtedly change your hair, beauty or body business, no matter the size.
WHAT RESULTS CAN YOU EXPECT?
For many businesses, a single customer can be worth thousands of dollars over the course of their lifetime. Everything you do should be aimed at attracting them, acquiring them, converting them, getting them to return and for them to refer their friends.
Our industry-specific B2C retail training is personalised to each company’s market and their problems.
REAL WORLD INDUSTRY RESULTS FROM OUR B2C RETAIL TRAINING
Charlotte Antwan – Evolution Laser Clinics
Jacci Haslam – Tan Temple Bondi Beach
Meagan Atar – General Manager – Brazilian Butterfly
WHAT PROGRAMS ARE OFFERED?
We tailor our ‘GET TO YES’ retail training programs to suit each company’s specific issues. However, there are six core areas that may be part of your program, depending on your needs:
PROFESSIONAL PRAISE FOR MY SALON-SPECIFIC B2C RETAIL TRAINING
Hanni Vial – Laser Clinics Australia – Chatswood
Meghan Dillon – Laser Clinics Australia – Fountain Gate
Katelyn – Evolution Laser Clinics