The ongoing retail challenge, is how to comfortably convert client enquiries, into confirmed bookings – be that for an individual service, or a program of treatments. B2C retail training helps resolve the problem in three ways: it positively shapes interactions between your customers and team members, it puts customers at ease and inspires your team to engage in conversations.
In turn, those more ‘welcoming’ interactions increase your revenue, margin and customer loyalty – without customers feeling that they’ve been pushed or ‘sold.’ A B2C retail trained salon team knows how to:
- Ask questions that encourage customers to open up
- Engage in comfortable conversations that avoid the “I’m just looking” response
- Discover the customer’s real motivation to buy, not just basic wants and needs
- Look for opportunities to up-sell, cross-sell and increase bookings
- Empathetically handle objections and save the sale
Neil teaches a style that’s different – specifically suited to the salon and clinic markets. Built on decades of work in the industry, it’s non-pressure, question-based and very persuasive.
“Years of working with salon and clinic staff has helped me understand how they feel when they’re in a sales conversation. By breaking down the Wheel of Persuasion for them and explaining the steps to follow, it helps them shift their thinking and enjoy a new-found confidence.”
WHO WILL BENEFIT?
Every B2C retail training program is designed to create results and has been developed, tried, tested and proven to work in the hair, beauty and body industries. Which type of business are you?
If you want your salon team to improve their interactions, have conversations that build relationships and convert enquiries into confirmed bookings, then our B2C retail training will undoubtedly change your hair, beauty or body business, no matter the size.
WHAT RESULTS CAN YOU EXPECT?
For many businesses, a single customer can be worth thousands of dollars over the course of their lifetime. Everything you do should be aimed at attracting them, acquiring them, converting them, getting them to return and for them to refer their friends.
Our industry-specific B2C retail training is personalised to each company’s market and their problems.
REAL WORLD INDUSTRY RESULTS FROM OUR B2C RETAIL TRAINING
“Neil really hit the nail on the head with his take on great customer service and the way we should be communicating with clients and potential clients. The concept of Ask-> LISTEN-> Sell really resonated with me as it taught us that no matter how much we know the most important part of the interaction is to listen first. His interaction with our group was second to none I hope to work with him in the future.”
Charlotte Antwan – Evolution Laser Clinics
“Over the last 18 months I have been working with Neil to increase retail sales and systemise my business, to prepare for a second location. Over this time Tan Temple has increased retail sales from 5% of income to 12%! Neil has held retail training nights with my staff and the difference it has made to my business is amazing. I would highly recommend Neil to anyone looking to boost their salon.”
Jacci Haslam – Tan Temple Bondi Beach
“Wow, Amazing results across our network, we saw an increase on average of 48% on product sales. Could not recommend Neil enough.”
Meagan Atar – General Manager – Brazilian Butterfly
WHAT PROGRAMS ARE OFFERED?
We tailor our ‘GET TO YES’ retail training programs to suit each company’s specific issues. However, there are six core areas that may be part of your program, depending on your needs:
PROFESSIONAL PRAISE FOR MY SALON-SPECIFIC B2C RETAIL TRAINING
“Neil is very engaging and extremely knowledgeable in the beauty industry. His skills would be very handy for our team to utilise and maximise ‘helping our clients to buy.”
Hanni Vial – Laser Clinics Australia – Chatswood
“I love how Neil relates to us and certain situations we’re put in. Very good at giving examples and making us feel like we’re in the customers shoes when he gives examples.”
Meghan Dillon – Laser Clinics Australia – Fountain Gate
“The training program has been very informative and helpful for sales. It has been very helpful for me to go from a medical perspective to a sales mind.”
Katelyn – Evolution Laser Clinics