This episode continues the journey towards building your Hair, Beauty or Body sales territory through new business acquisition and new accounts. Both skill and consistency are required, to constantly grow your sales territory with an ongoing stream of new business. If you’ve been practicing the tips shared in previous GET TO YES podcasts, you’re likely thinking about the next question: How do I keep a cold call warm?
In this episode, Neil starts explaining the process of building a Cold Call Plan to approach larger, more prestigious businesses. He explains how the process has three steps – to prepare, execute and follow-up an important business meeting.
In this episode, Neil continues to unpack the methodology around building a constant stream of new business. Early on, he highlights the fundamentals of successfully securing new business: being able to build a working plan and being prepared to do what’s required, when it’s required.
In this episode, Neil discusses how building your sales territory via New Business acquisition (i.e. opening new accounts), requires skill and consistency. He suggests you should first learn to identify what’s a good fit for you and your brand, before you try to secure new accounts. Then your efforts will start to attract the path of least resistance, where flow, improved results and a high level of enjoyment and satisfaction follow.
In this episode, Neil discusses how to secure sales growth from a sales territory. He suggests, that there are only two ways: get your existing clients to buy more or, get new clients. Both deliver growth, but which is the quickest and the most cost effective?
In this episode, Neil shares his three favourite closing techniques to use in the Salon Industry, that are comfortable, respectful and more importantly, work. The three types are the: Direct Close, Consultative Close and the Indirect Close. Neil breaks down all three and shares some simple yet effective examples for you to practice.