SALES SKILL ASSESSMENT

OUR SALES SKILL ASSESSMENT TOOL HELPS TO IDENTIFY YOUR TEAM’S KNOWLEDGE

OF THE CONSULTATIVE SALES PROCESS

It’s often said that salespeople are “born, not made.” That may be true for traits like resilience, assertiveness and serious mindedness. However, it is not true for the essential processes and skills associated with effective selling. They must be learned.

ARE YOU READY TO TAKE YOUR SALES SKILLS TO THE NEXT LEVEL?

Great salespeople solve problems. They can also find problems that people didn’t even know they had. In his 2012 bestselling book, “To Sell is Human”, author Daniel Pink noted that according to the U.S. Bureau of Labour Statistics, one in nine Americans worked in sales. But now… so do the other eight. Like it or not, almost everyone is spending their days trying to move others to do things and to build relationships.

Much of the shift has to do with the emergence of technology. Back in the 1980s, people needed to trust salespeople for information on a product, whereas now they can easily research a product and company themselves, in a matter of minutes. This shift has changed the qualities needed for a salesperson to be successful: you now must be likable and relatable, for a person to want to do business with you.

The Sales Skill Assessment (SSA) is designed to provide an assessment of your team’s understanding and approach to successful relationship selling.

 

NEED TO EVALUATE YOUR SALESPEOPLE?

In any company, the sales team plays a pivotal role in the success of the business. They bridge the gap between the customer’s needs and the products or services that are being offered. 

But given that sales styles have changed more in the past 10 years than in the previous 100 years, what if your salespeople aren’t keeping up? How can that impact your business’ success? Success is almost impossible – in any field – without solid sales skills:

  • Only 47.3% of sellers are closing what they forecast to close ¹

  • Only 54.3% of salespeople achieve their monthly quota, down from 63% in 2014 ¹

 

THE OPPORTUNITY FOR SALES MANAGERS

What is the Sales Skills Assessment?

The SSA was developed by William T Brooks (world renowned sales trainer and author) and Bill J Bonnstetter (Chairman of TTI). They created a universal skills index, for professional salespeople.

The SSA measures a person’s understanding of the sales process and provides a platform to discuss and develop their knowledge of sales. The Sales Skills Assessment includes questions that portray “real life” sales situations, with each having four alternate ways to handle the scenario.

Respondents are given the opportunity to rank the four alternatives from “best” to “worst.” By comparing their response with those of proven sales professionals, a report is generated showing strengths, weaknesses and how well they understand sales strategy across seven categories:

  1. Prospecting: Identifying and sourcing new business opportunities.
  2. First Impressions: The first face-to-face interaction with a new prospect.
  3. Qualifying: Questions to identify the conditions in which a prospect will buy.
  4. Demonstrating: The product or service presentation phase.
  5. Influencing: This is the persuasion and objection handling phase.
  6. Close: This is the asking to buy stage – or opening a business relationship.
  7. General: This is an overall score for understanding of the sales process.

Knowledge of the sales process and successful strategy is only one component that leads to sales success. Sales behaviour, motivation and product knowledge all shape our ability to succeed in selling.

With the information provided by the SSA, sales professionals, managers and trainers are armed with the information to target specific development activities in the sales arena. Using the information generated by the SSA, Sales Managers who are frustrated by under-performing salespeople, can identify:

  • Specific areas of low performance behaviour
  • What specific areas are holding back your sales team
  • Why salespeople are not achieving monthly sales budgets
  • Who has poor cold calling skills
  • What stage they are failing at in the new account process
  • Why certain salespeople have low sales of monthly promotions
  • Why some salespeople struggle to close sales

 

THE PROOF

5 ways it works

  • Evaluates your teams’ consultative sales skills across the six steps in the sales process
  • Identifies each team member’s individual sales skill strengths
  • Clearly identifies each team member’s lower performance sectors
  • Gives training and skill development suggestions, when a team member scores below the seventieth percentile in a key sales step

 

7 advantages it offers

  • Introduces a personal development approach to your team
  • Also allows for individual assessment
  • Third-party, private process to evaluate a low performer
  • Aids decision making whether low performers have the skills required
  • Based on the results, a clear training and development plan can be devised
  • May be utilised as a recruitment assessment tool
  • Simple and cost effective

Individual Sales Acumen Surveys start from $295 + GST

Source:
1CSO Insights 2019 Sales Performance Report