Let’s recap the five types of Salon sales reps we’ve covered so far – the Caller (5% success rate), the Teller (10% rate) and the Seller (20% rate).
They’re all (more often than not, overly) verbal, enthusiastic and full of potential… that’s just waiting to be trained and tapped.
But the down side of these three types? None of them come anywhere close to the desirable 50% sales success rate… and worse still, in numbers, they make up the bulk of your sales team.
So who’s left? You know, those that have a 50% or above success rate and are everything that the other three styles aspire to be?
There’s just two.

So… of the five types of sales reps in the Salon Industry, I’ve introduced you to the Caller and Teller – the 5-10 per-centers.
But what about the ones in the middle – you know, the majority of your sales team?
Who are they?
“The Seller” is exciting to work with, on-road.

Last week I was training on-road with a hairdresser-turned-rep – who, it turned out, was another (different one) of the five types of sales reps in the Salon Industry.
Newly promoted to the position (from having been an educator), she was working in a mid-sized, underdeveloped sales territory.
As you’d expect, given her background, her level of product knowledge was nothing short of amazing. She comfortably discussed different techniques and creative colour formula’s.
She was Very Impressive.

A recent day on-road with a beauty rep reminded me of a type of rep that frequents our industry – The Caller. Harmless and gentle, they mean well but just can’t get past their desperate habit of “calling”