Understand the three different styles of communication that people use with their customers in salons and clinics – the Teller, Seller and Persuader. Each style has distinct behaviours (do’s and don’ts) that influence how people respond to suggestions and during conversations.
A key tool within the Spend-suasion model – the Client’s Comfort Curve – helps you understand your client’s level of comfort (where and when it happens), as they move through their in-clinic treatment. It also identifies the right time to suggest and recommend.
In the first of a series of episodes aimed at the B2C (business-to-customer) part of ‘Get to Yes’, Neil discusses his new persuasion program, called ‘Spend-suasion.’ By blending spending with persuasion, this new method helps you, help your clients, to spend more when they’re booking, re-booking or during a retail sale.
In this industry interview, Neil deepens his understanding of sales reps, from a salon owners’ point of view. He talks with David Haley, who with his wife Kianne, co-owns Premiere Hair in Beaconsfield, Melbourne.
Understand how salon owner Wendy Young views a great sales rep in the Hair, Beauty and Body markets