A key tool within the Spend-suasion model – the Client’s Comfort Curve – helps you understand your client’s level of comfort (where and when it happens), as they move through their in-clinic treatment. It also identifies the right time to suggest and recommend.
In the first of a series of episodes aimed at the B2C (business-to-customer) part of ‘Get to Yes’, Neil discusses his new persuasion program, called ‘Spend-suasion.’ By blending spending with persuasion, this new method helps you, help your clients, to spend more when they’re booking, re-booking or during a retail sale.
Learn the four steps of persuasion that gets to yes with retail and treatment customers – in a 2-4-hour workshop for your clients’ salon staff the Hair, Beauty & Body markets.
Our research has uncovered the hidden truths behind why, how and what makes an Australian Aesthetic business grow.
In the second article of a series on the Science of Female Shopping, Neil Osborne explains how women are as different psychologically as they are biologically, from men… which directly affects their how and why of shopping.