E2: B2B Expos: What’s Your USP?

<iframe src="https://omny.fm/shows/get-to-yes-podcast/e2-b2b-expos-what-s-your-usp/embed?style=artwork" width="100%" height="180" frameborder="0"></iframe>


How do some exhibitors adjust their USP conversations for different clients and exactly what are the various types of expo experiences you can create? Neil identifies three different types of exhibitors and shares different learning experiences that he’s had over the years. Expos are filled with exhibitors, each using various methods to impart their USP information – Neil explains the three layers of imparting information and identifies the most successful approach to use at expos. From now on, you’ll never forget that not everyone needs to know everything to buy.

In this episode you’ll learn:

  • USP is your brand’s Unique Selling Proposition
  • The 3 different types of exhibitors
    • The Positive
    • The Wasteful
    • The Young and Inexperienced
  • The 2 sales personalities at the bar
  • The 3 layers of unpacking your pitch
    1. Introduction Layer
    2. Information Layer
    3. The Detail Layer
    4. Not everybody needs to know everything to buy



Episode 2: B2B Expos: What’s Your USP?

SUBSCRIBE to the GET to YES Podcast

Selling in the Hair, Beauty & Body Industries

iTunes - Stitcher - Google Play - Omny - Android


Your business faces unique challenges. In a private Sales Training Program or Workshop, we’ll tailor our proven GET to YES framework to solve them. Let us come to you. We’ll help you understand that asking and listening works better than talking, to grow your sales. Schedule a no-pressure phone call to learn more.