Podcast
E1: B2B Expos: Why Are You Exhibiting, What’s Your Purpose?
EPISODE DESCRIPTION
Neil starts the Expo journey by sharing some of his personal Hair and Beauty trade show encounters and a powerful learning experience, from one of the world’s top brands. A lot of companies claim that expos are different these days – they’re no longer about selling – but that’s not always the case. Neil talks about the exhibitors who do best and what they do to ensure they build a successful trade show, right from the start. Want a hint? Having clarity around your purpose, is the key.
In this episode you’ll learn:
- Ideas to improve your financial return and sales team’s motivation
- An experience – Salon International in London TIGI & Toni & Guy
- Three types of exhibitors
- Sellers
- Promoters
- Brand Builders
- The power of knowing your purpose
- Clarity for your sales team
- Presenting your USP
- Training your staff prior to the expo
- Make it easy for people to buy
EPISODE TRANSCRIPT
Episode 1: B2B Expos: Why Are You Exhibiting, What’s Your Purpose?
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Podcast