Where Do You Fit in the Australian Aesthetic Industry?
Our research has uncovered the hidden truths behind why, how and what makes an Australian Aesthetic business grow.
Per capita, Australia is currently amongst a handful of countries across the world, that have the highest rate of spend on minimally invasive and non-invasive procedures.
With an ageing population, rising disposable income, growing awareness of self-care across both sexes and the increasing adoption of non-invasive aesthetic procedures, the market is projected to continue its rapid growth as the demand spreads across men and women, aged 15–65 years.
The 2018 Australian Aesthetic Industry Market Research Study
With the global laser aesthetics projecting a compound growth rate of nearly 8% over 2017-2021, in early 2018 the SALES CATALYST commissioned Taverner Research to undertake independent research into the Australian Aesthetics Market – to find out what made the local marketplace tick.
The study was designed to gather, consolidate and share market information on where Aesthetic Practices and Clinics fit within the Australian Aesthetic market, and the exact dynamics that influence their business growth. The research focused on three key areas:
- Demographics of the aesthetic industry: location, size, turnover
- Aesthetic treatment trends: what’s growing, what’s declining, service pricing
- Marketing and advertising influences: social media, client attraction and client conversion rates
The key findings are summarised in easy-to-read infographics that covers treatment trends, both on and offline marketing trends and key demographics of participants.
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