How do some exhibitors adjust their USP conversations for different clients and exactly what are the various types of expo experiences you can create? Neil identifies three different types of exhibitors and shares different learning experiences that he’s had over the years. Expos are filled with exhibitors, each using various methods to impart their USP information – Neil explains the three layers of imparting information and identifies the most successful approach to use at expos. From now on, you’ll never forget that not everyone needs to know everything to buy.
In the second article of a series on the Science of Female Shopping, Neil Osborne explains how women are as different psychologically as they are biologically, from men… which directly affects their how and why of shopping.
In the first article of a series on the Science of Female Shopping, Neil Osborne explains how women are the largest spending, yet still unrecognised drivers, of our consumer economy.
The exact point at which people started buying and using stuff that they fancied, but didn’t need to survive, is vague. However, as Neil Osborne highlights, the consumerist life we’re now living is only the latest chapter of quite a long story.