Is Up-selling on your Christmas List?

“Most people would never add an ‘up-sell’ to their Christmas list, but every clinic and salon owner (especially this year), should be making it a must-have for every client. So how do you remove the ‘icky’ factor from upselling – so that clients easily say ‘Yes’ and feel good about themselves? 

Sometimes it’s the simplest things that make a huge difference. In this case, it’s the way something is framed and the words used to do that, which have a huge impact on the reactions of clients, the way your team feel about offering an upsell and the results you get.

First, let’s clarify what an upsell is – it’s a technique used to encourage clients to purchase additional associated goods or services, thereby making the primary purchase more expensive. The classic example is when you’re ordering coffee and you’re asked, “Would you like a large or grande?”.

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