E30: B2C What’s your clinic growth plan for greater profitability?

E30: B2C What’s your clinic growth plan for greater profitability?

In this episode, Neil suggests flipping the traditional 3-step business model to become PROFIT, DELIVER, ATTRACT. He argues that to survive the post-COVID environment, your business needs to first be profitable… before you start attracting more clients that may be adding (or subtracting) from your profitability.

E29: B2C Are you a Teller, Seller or Persuader?

E29: B2C Are you a Teller, Seller or Persuader?

Understand the three different styles of communication that people use with their customers in salons and clinics – the Teller, Seller and Persuader. Each style has distinct behaviours (do’s and don’ts) that influence how people respond to suggestions and during conversations.