3 killer trade show tips to help you make some money [series]
There’s many ways to make your stand at a trade show memorable (for your customers) and effective (for your sales).
After having successfully worked 20+ industry trade shows, this series of three quick but killer tips is designed to help you find your trade show mojo – be it for branding or sales:
Tip #3: What’s your follow-up plan?
The most frequent and costly mistake at trade shows is the poor collection of information.
There’s nothing worse than trying to follow-up a lead that’s shown a high level of interest, only to find out you can’t read the scribbled email address – Aaaggh!
Before the trade show, prepare a contact form for your team to fill out including adequate space to collect:
- Owners name
- Salon name
- Salon phone and mobile
- Salon email and website
- What days they have off can also be a huge help with productive follow-up
Today there are many tools available to collect information electronically on smart phones and tablets. Or if you simply want to collect business cards, have a vase or something similar to collect them in and maybe offer a (brand related) prize that’s drawn at the end of the show.
Regardless of how you choose to collect the information, ensure your team are aware of the follow-up process. There’s nothing worse than over-promising to a potential client and then under-delivering.
Make sure that’s not you!
Looking forward to seeing you at Salon Melbourne and chatting about your huge list of leads to follow-up.
Please contact me if you think I could help with your Salon Melbourne plans.
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