Turn Conversations into Conversions
2026 CONFERENCE SEASON PROGRAM
Choose Your 2026 Conference Challenge
YOUR TEAM NEEDS TO TURN COLD PROSPECTS INTO LOYAL STOCKISTS
Sales Team Development Programs
1. Increase New Business
2. Sales Skills Masterclass
3. Sales Skills Masterclass + Team Coaching
YOUR TEAM IS SPENDING TOO MUCH TIME DOING ADMIN & NOT ENOUGH TIME SELLING
YOU NEED YOUR STOCKIST’S SELL-THRU TO GROW, SO YOUR SELL-IN SALES WILL GROW
Stockist Up-sell, Cross-sell & Retail Training Program
1. Spendsuasion
Why Sales Teams are Struggling
The data says…
✔ Sales teams with structured closing strategies convert 23% more new business
✔ Sales reps trained in objection handling report a 40% confidence boost
✔ Personalised presentations reduce “ghosting” by up to 31%
Equip your team in 2026, with an industry-proven methodology
2026 Sales Team Development Programs
TURN COLD PROSPECTS INTO LOYAL STOCKISTS
1. Increasing New Business
TURN COLD PROSPECTS INTO LOYAL STOCKIST
Winning new accounts is the lifeblood of brand growth.
Our program arms your team with a repeatable process for opening doors and signing stockists:
-
- Target with precision – define your ideal client and craft messages that resonate.
- Master prospecting – from first contact to nurturing the pipeline.
- Close with confidence – handle objections without discounting, and onboard partners smoothly.
Impact for Sales Directors: Increases new business, strengthens pipeline, and a motivated team that thrives on winning more new business.
2. Sales Skills Masterclass
SHARPER SKILLS. STRONGER SALES.
Even experienced sales teams plateau.
This program is tailored to your current commercial challenge and is delivered to the skill level of your team:
-
- Shifting the conversation – Moving from heavy product delivery to intelligent business conversations
- Heighten listen skills – Practice listening exercises to discover your client’s real need
- Closing and reaching agreement with comfort and confidence
Impact for Sales Directors: Higher conversion rates, shorter cycles, and more of your team hitting quota.
3. Sales Skills Masterclass + Personalised 3-month Team Coaching
SHARPENS SKILLS THROUGH INCREASED INTERACTIVE COACHING – THAT DELIVERS ONGOING SALES GROWTH
Your team needs coaching, but you don’t have the time?
This popular option blends education with implementation supported with a 3-month, fortnightly team coaching call. Each call is designed to inspire your team to practice and implement the new skills required.
An action based program that delivers significant sales growth:
-
- Practice new skills – Supporting the learning and practice
- Implementation – Delivers heightened ROI with implementation focused coaching
- Growth – Delivers significant growth across your team as they interact and grow in the coaching environment
Impact for Sales Directors: Higher team implementation results, shift in team culture, increase sales productivity.
2026 AI Sales Tools Programs
IS YOUR TEAM SPENDING TOO MUCH TIME DOING ADMIN AND NOT ENOUGH TIME SELLING?
1. The Basics for Non-Techies
WANT YOUR TEAM TO BE MORE EFFICIENT BY USING AI?
This Basics for Non-techies program is designed for the team who wants to learn the basics so that the whole team can move forward together
-
- Learn how to prompt – improve outputs by improved prompting
- Privacy – Ensure the appropriate settings are in place to protect your company information
- Motivate your team – do more with less time and ensure your CRM’s are up to date
Impact for Sales Directors: Introduce AI as a team initiative, decrease admin time, update CRM’s with meeting notes
2. Sales Pipeline Revolution
DOES YOUR TEAM NEED MORE INBOUND INQUIRIES?
The Sales Pipeline Revolution is specifically designed to share the steps involved in building an AI based lead generation system.
Designed for non-techie salespeople who are AI beginners or have some basic experience using AI for different tasks (not necessarily sales-specific ones) and you are wanting to
-
- Replace chasing with qualified, inbound leads
- Use AI to automate and personalise your outreach
- Build a self-sustaining sales pipeline that grows with less effort
Impact for Sales Directors: Dramatic uplift in the quality of leads in each of your team’s pipeline, consistent new business opportunities, new business when required
The Red Flags – Spot The Signs Holding Your Team Back
WHICH SALES BEHAVIOURS WOULD YOU LIKE YOUR TEAM TO IMPROVE?
The “Feature Dump”: Sales reps talk about the product, not the client’s needs.
🔶 What it costs you: Buyers tune out when they don’t see relevance.
No Defined Structure: Presentations vary wildly across reps or feel unplanned.
🔶 What it costs you: Inconsistency erodes buyer confidence.
Avoiding the Close: Reps hesitate or soften their language when it’s time to ask for a decision.
🔶 What it costs you: Missed opportunities and stalled deals.
Weak Objection Handling Reps freeze or fumble when challenged on price, urgency, or value.
🔶 What it costs you: Buyer uncertainty turns into silence.
Over-Reliance on Personality “Being nice” replaces a strategic sales approach.
🔶 What it costs you: High rapport, low conversions.
No Discovery Before the Pitch Presentations sound the same — no matter who’s buying.
🔶 What it costs you: Generic pitches don’t connect.
Stockist Sell-thru Training – SPENDSUASION
WHEN YOUR STOCKISTS WIN, YOU WIN
A great sell-in is wasted, without strong sell-thru.
Our Spendsuasion® method equips your stockists’ teams to sell confidently, without feeling pushy.
-
- Persuasion, not pressure – genuine conversations that lead to bigger baskets.
- Upsell, cross-sell, rebook – subtle techniques that feel natural to clients.
- Better experiences, better sales – happier clients mean more loyalty and reorders.
Impact for Sales Directors : Increased stockist success, stronger partnerships, and more frequent reorders for your brand.
Industry Impact
I’ve worked with over 150 brands – delivering a minimum 150% increase in sales
Book a Free 30-minute Consult Call
LET’S TALK
✔ Assess your team’s current gaps
✔ Get practical suggestions – no hard sell
✔ Explore if my training is a fit for you
My Promise to You
I’VE SPENT 30+ YEARS IN THIS INDUSTRY
We’ve helped over 150 brands grow by 150%+, with resultes oriented, straight-talking training that transforms how salespeople connect, persuade, and close.
We don’t teach theory.
We give your teams proven frameworks, practical coaching, and AI-powered tools that deliver measurable results.
MEET NEIL OSBORNE
More Than Three Decades of Hands-on Experience
I’ve spent my entire career working inside the salon, clinic, aesthetic and beauty industries—more than three decades of hands-on experience launching brands, managing state, national and international sales teams, and growing businesses from the ground up.
After years on the road, I realised something: traditional sales tactics weren’t cutting it. So I developed my own approach—non pushy, question based and grounded in persuasion psychology. It’s a method that’s more comfortable for the salesperson, more respectful for the buyer and far more elevated for the business.
My perspective is different because I’ve lived every part of the sales journey. And I bring that depth of experience into everything I teach.
