From Salon Floor to Sales Catalyst

Meet the Coach Behind the Conversions

About Me

I’ve spent over 30 years working in the hair and beauty industry—launching, selling, and distributing major brands, and leading large national and international sales teams.

In every role, it was my ability to structure sales, inspire teams, and teach persuasion that consistently delivered strong, predictable growth. Later, working as a salon business coach, I gained a deeper understanding of what drives salon owners, their staff, and their clients.

That mix—frontline sales leadership, industry-wide experience, and on-the-ground insight into salon behaviour—is what makes my approach different. It’s not theory. It’s tried, tested, and built for our industry.

I Don’t Believe in Generic Sales Training

Most sales training fails in this space. It’s too broad, too outdated, and completely disconnected from what actually works in salons and clinics today.

I teach a question-based, non-pressure method rooted in psychology and shaped by decades in the field. It’s persuasive, practical, and above all—respected by both sales teams and salon owners.

Because I’ve been on the road, I understand what sales teams really struggle with. I’ve also spent years listening to salon owners who’ve grown sceptical of the same old pushy pitches. That’s why everything I teach is built to rebuild trust, create real conversations, and lift results.

SPECIFICALLY DESIGNED FOR SALES AND CUSTOMER SERVICE TEAMS OR IN-CLINIC AND IN-SALON TEAMS IN THE AESTHETIC, DEVICE, SKIN, BEAUTY AND HAIRDRESSING INDUSTRIES

Transform Your Teams’ Sales Performance by Building Comfort and Respect, Which Delivers an Improved Customer Experience

My clients have seen sales increases upwards of 150% by retraining their sales teams, refining their approach, and focusing on what really works in our industry.

I deliver this through consulting, team training, keynotes, workshops, and one-on-one coaching. Always real, always straight-talking, and always focused on helping you and your team sell with more confidence—and better results.

Book a Call

If You Want to Grow Your Sales in the Salon and Clinic Space, Let’s Talk

But fair warning—I’ll ask a lot of questions before I offer any solutions. Because real results start with understanding what’s actually holding you back.